(i. Traditional, modern, trendy, reliable)
Example: you really like the word Superior. We could provide options such as: Superior Choice Angus Cattle
Example: competitors name is Oak Tree Brahman Ranch. Maybe Oak Trees are popular in your geographical location, and you also raise brahman cattle -- but you would not want to copy their name, or have a name that is too similar to theirs, referencing oak trees.
Example: you have a creek running through your ranch and we may provide some names with that landmark, such as Caney Creek Shorthairs
