A Case Study for
Lyssy & Eckel Feeds
Bringing in a younger audience and engaging the bovine and equine industries
L&E Feeds is an animal nutrition company that develops, produces, and markets their own feeds. They are a family-run and have over 70 years in the business. L&E reached out to Ranch House when they needed help establishing an effective marketing plan to expand their reach in the cattle and equine markets.
What We Did:
How We Did It:
“L&E Feeds isn’t a feed store. We need people to know that we are an animal nutrition company that develops, produces, and markets their own feeds.”
Lyssy & Eckel has great products, but wasn’t sure how to effectively communicate this to their target audience. They also struggled with where to best invest their advertising dollars for the most effect marketing mix.
“We put our money IN the bag, not on the bag.”
With Ranch House’s in-depth knowledge of the livestock industry, we were able to evaluate what was and wasn’t working for their brand. We launched a branding campaign in effort to shift consumer perception for Lyssy & Eckel from that of a feed store to a nutrition company. Our primary goal was to generate awareness for L&E as an animal nutrition developer while equating simplicity with trustworthiness, transparency, and quality. Our secondary was to drive B2C sales of L&E Feeds and B2B sales by securing retail outlet dealers in Texas. Our strategy included digital advertising, social media, billboards, print ads, direct mail, and promotional events.