Client: Charlie1Horse Hats
Charlie1Horse Hat company is a rodeo and western fashion hat with a unique and spunky brand. When outsourcing their social media, their main concern was finding someone who really understood their style and brand voice. Ranch House took over management of their Facebook and Instagram accounts in September of 2016.
Strategy: The Ranch House team uses creative motivational graphics and content that portray a strong brand voice and engage with the Charlie1Horse target audience. As a popular fashion brand, Ranch House has helped Charlie1Horse leverage user-generated content on Instagram. Photos shared by Charlie1Horse customers are often featured on their Instagram account encouraging others to share their own #C1Hstyle and stories behind their hats.
Success: Over the course of 9 months, Ranch House Designs has helped Charlie1Horse…
- Grow their Facebook audience by 6,000 new followers.
- Manage Facebook advertising to increase sales in their seasonal promotions and leverage dollars to engage a bigger audience.
- Grow their Instagram following by 7,000 new followers
Work with Ranch House Designs has led to a bigger brand presence for Charlie1Horse and higher direct sales hat demand. Their website often sells out of the styles featured in social media promotions.
“Once again, Ranch House nailed it. Each month, I think ‘this is the best content yet!’ Their team does a FANTASTIC job!”
— Kaci Riggs, HATCO Director of Product Development