Full Service Retainers
Crafting your marketing mix
One of the most common misconceptions we often hear is, “I have a Facebook page, so I don’t need a website”, or, “I have a website, so I don’t need any print advertisement.” But now, more than ever, market research is showing that it is important to have a full marketing mix, in order to keep your brand at the forefront of your customers’ mind. So, how do you manage all the other aspects of your business, and focus on print, digital and social marketing?
This is where a full service marketing retainer with Ranch House Designs comes in. Our retainer clients have a dedicated account manager, who will learn your brand inside and out. Your account manager is then able to create a proactive annual marketing plan, to tell your brand story and promote your business across all marketing channels, to help you maximize your marketing ROI.
We work with businesses and producers alike, to meet your marketing needs crafting strategy, messaging, graphic design, and much more.
Here are just a few of the clients we provide full service marketing retainers for!
Retainer marketing involves a lot of elements, but here are the essentials to building our successful retainers.
We start each retainer with a brand assessment. What are your current marketing efforts? How to customers perceive the brand? How does your in-house team view the brand? What is the story and the purpose behind your business? We really take the time to learn your company culture, and gain a full understanding of where you have been, and where you hope to be in the future.
Once we have learned your brand inside and out, we begin the planning stage. The annual plan identifies major events that are crucial for your business, like an annual production sale, and then maps out a marketing blueprint to identify the individual projects we need to accomplish your marketing goals.
Clients on our retainer plans get constant feedback from their account manager. We will let you know what was a success, and what maybe was not as effective. Throughout the year we will adjust the annual plan, to make sure all of the marketing efforts result in maximum ROI. Marketing is a learning process, and is different for each customer. There is no one-size-fits-all solution, and each of our retainers are tailored to the individual client.
Our retainers are structured as a close partnership between our top team members and your business. Over a year-long period, you can see a lot of growth and development within a brand, and we love seeing our clients achieve their goals. We are truly invested in our retainer brands, and enjoy working with them year after year.
Let’s Talk The Agri-Culture
So you hired a big-name Madison Avenue marketing firm because they’re supposed to be the best in the business. They’re pros, so you trusted them to know what you’re talking about. But then when they came back to you with the concept for your campaign, it looked like a City Slickers parody of ranch life.
We all fall into these traps. For instance, if you asked the average Texan about fashion modeling, they’d probably say: “What an easy job! They just have to stand around lookin’ pretty.” But when you look a little closer, it turns out that all those summer swimsuit pictures get taken in the dead of winter, in heels, in freezing water—after months of crazy diets and exercise routines.
What we see as outsiders is very different from what we know when we’re insiders. Agriculture and the ranch life is no different. Your audience won’t take you seriously if your branding is off-point—and that’s where we come in. As agriculturists and ranchers ourselves, we know what your clients want. With our retainer program, we can help you plan an effective long-term campaign to make sure your company’s branding is pitch-perfect, all the time.
How else can our retainer program help you?
No last-minute scrambles.
When you do your own marketing, it’s usually the last thing on your mind. With our retainer program, we’ll develop and consistently implement your marketing plan while you focus on running your business.
Everything you need, not what you don’t.
We don’t believe in one-size-fits-all marketing. Your package will be customized to fit your business’s specific needs.
Custom marketing plan.
Your plan will be tailored and priced to your specific needs, whether that means websites, social media management, catalogs, print advertisements, or a combination of everything.
All the benefits of an in-house marketing team with none of the hassle.
You’ll get a dedicated account manager, who will meet with you every week or month to discuss your marketing goals and strategies.
Easy to budget.
On our retainer program, all your major marketing needs will be covered by one flat monthly fee.
Remember, the name of the game is consistency over time. Outsiders might picture John Wayne roping calves, but we know that’s not what ranching really is. Give us a call at (979)-532-9141 to find out how we can help you refine your marketing strategy.
“Our goal was to increase the brand and awareness of HeartBrand beef and Ranch House has done that for us ten-fold.”Jordan Beeman, HeartBrand
Dreams a Reality
Could your business use a full time marketing coordinator, but you just don’t have the time or resources right now? Or maybe you need an outside team to help your in-house staff with a marketing overhaul. Whatever the situation, our experienced team of marketing professionals is here to help. Get started by filling out this form, and one of our dedicated account managers will get in touch shortly!
“They’re embedded in the (agricultural) industry, they understand the industry and know what it takes to be successful and help us as clients be successful.” Justin Little, ShowBloom