Ranch House Marketing Summit

Ranch House Marketing Summit

Embassy Suites, La Vista • Omaha, Nebraska
April 4-5, 2019

Get Your Ticket

Our Annual Marketing Summit is the leading workshop for marketing agri-businesses and purebred livestock. For nearly 10 years, hundreds of individuals have attended our workshops to improve their skills in livestock photography, social media, branding, marketing strategy, and more. Our workshops are taught by ag people, for ag people. You’ll find our workshops casual, laid back, and welcoming. Our staff is passionate about helping our fellow producers and friends learn more ways they can take on their farm and ranch marketing or ag-business marketing.

Who Should Attend

• Farm and Ranch Professionals wanting to improve their marketing skills and learn some DIY tools.
• Ag Organization professionals and volunteers who work to promote a product or service in Agriculture.
• Marketing Professionals in local, state, regional and corporate Ag Businesses.
• College students majoring in Ag Communications.

What to Expect

• Learn and socialize in a small, casual workshop made up of people who love marketing and come from an ag or grass-roots background.
• Learn cutting-edge marketing strategies that are proven to work. How do we know? We use them ourselves in our own farms, ranches and ag businesses.
• Learn DIY skills to be able to effectively manage some of your own marketing, social media and more.
• Develop the skills needed to take great photos, even if it just includes your iPhone camera.
• Have a great time in Nebraska meeting new friends and lifelong contacts!

Spring Marketing Summit Schedule

Thursday, April 4th

  • 6:00 p.m. Opening Mixer with light appetizers and drinks, official workshop welcome
  • 6:15 p.m. Presentation of Professional Agricultural Communicators Awards Contest Winners
  • 6:40 p.m. Focus Group Discussions
    • Photography Group, Social Media / Design Group, Purebred Livestock Marketing Group
  • 7:30 p.m. Group picture

Friday, April 5th

  • 8:45 a.m. Opening Motivational Speaker - Tom Field
  • 9:05 a.m. Building a Great Brand Story - Rachel Cutrer
    • Whether you’ve been in business 1 month, or 100 years, every great brand is built on a great brand story. Your brand story is what people believe in. In this session, we will discuss how businesses identify and position their core values, branding basics, marketing personas and brand pillars. If you don’t have any of these - don’t worry! We’ll help walk you through how to identify and develop these.
  • 9:50 a.m.  Break
  • 10:15 a.m. The Digital Era: Using Content Marketing to Propel Your Sales and Lead Generation - Ashley Grant
    • Forget everything you thought you knew about content marketing and get ready for this totally updated, new workshop taught by RHD’s Chief Marketing Officer. This session will focus on content strategy, creating content, and developing new leads focused around the digital era.
  • 10:55 a.m.  Break
  • 11:00 a.m. Social Media Outlook for 2019 - Rachel Cutrer, Ashley Grant, Leighton Chachere
    • Oh the algorithms, they are a changin. Just when you think you’ve figured out social media, something new pops up. If you’re like us, you’ve noticed it’s increasingly hard to get that high engagement or grow your following without investing in paid advertising. This session will include social media tips and forecasting from our entire RHD team. We believe you don’t have to spend thousands to have a great social media presence if done well. Learn our strategies and tips.
  • 11:45 a.m. Lunch provided
  • 12:30 p.m.  Ranch House Down & Dirty Tips
    • Our highest rated sessions of past workshops! These 10 minute talks are designed to get to the bottom of your biggest questions - quick!
      • To Boost or Not To Boost? How to get the most out of your Facebook paid advertising.  - Leighton Chachere
      • How to Handle Your Brand In a Crisis - Ashley Grant
      • Ad Costs in 2019: Where you Should Spend, Where you Should Cut, and How to Stick With It - Rachel Cutrer
      • When A.I. doesn’t mean what you think it does! A crash course in marketing terminology of 2020 and how you can be ready.  - Leighton Chachere
      • Email Marketing for Ag Producers 101 - Ashley Grant
      • The Ranch House Formula to Great Print and Web Designs - Rachel Cutrer
      • BONUS DOWN AND DIRTY! CROWD’S CHOICE!! Each participant will have an opportunity to submit 1 question for this session at the beginning of the workshop and our team will present the answer on the spot! No question is off limits.
  • 1:40 p.m.  Break
  • 1:55 p.m. How to Build A Website That Drives Sales and Makes Money - Ashley Grant
    • We believe a great website is still the foundation of a solid marketing program. If you’re website isn’t generating sales and leads, it’s time to make some changes! This session will address how to drive more traffic to your website, the latest SEO trends, and how you can even get YOUR website on Alexa and Siri!
  • 2:25 p.m. Break
  • 2:40 p.m. Photography Session: You Don’t Have to Be A Professional, But We Can Help You Get There! - Leighton Chachere
    • Learn how to improve your photography skills to propel your marketing, from tips on taking images to how to select the perfect images for your marketing efforts. We’ll discuss all kinds of photography from cattle photography to product photography, scenic and lifestyle shots. Learn about different camera options, and when to work with a professional and when to DIY.
  • 3:25 p.m. Ag Marketing in 2010: The Top 9 Trends To Follow - Rachel Cutrer
    • In our closing session, RHD founder and livestock marketing visionary discussing the top 9 trends to follow and incorporate by 2020 to keep your marketing at the top.
  • 4:00 p.m.Workshop Adjourned

Featured RHD Speakers

Featuring presentations and panel discussions by these staff members of Ranch House Designs:

Rachel Cutrer

Paul Maulsby

Ashley Grant

Leighton Chachere

Hotel Information

Be sure to book by March 5, 2019 to get the block room rate.
You can click here to book online or can also call 1-800-EMBASSY and request the Ranch House Designs room block