Ranch House Marketing Summit


Ranch House Marketing Summit


The Stella Hotel • Bryan, Texas
September 20-21, 2018



THANK YOU TO ALL WHO ATTENDED THE SUMMIT!
We are very happy to help so many people, and we feel this has been one of our Best marketing seminars to date! Stay tuned for our upcoming dates!

Our Annual Marketing Summit is the leading workshop for on marketing agri-businesses and purebred livestock. For nearly 10 years, hundreds of individuals have attended our workshops to improve their skills in livestock photography, social media, branding, marketing strategy, and more. Our workshops are taught by ag people, for ag people. You’ll find our workshops casual, laid back, and welcoming. Our staff is passionate about helping our fellow producers and friends learn more ways they can take on their farm and ranch marketing or ag-business marketing.


Who Should Attend


• Farm and Ranch Professionals wanting to improve their marketing skills and learn some DIY tools.
• Ag Organization professionals and volunteers who work to promote a product or service in Agriculture.
• Marketing Professionals in local, state, regional and corporate Ag Businesses.
• College students majoring in Ag Communications.

What to Expect


• Learn and socialize in a small, casual workshop made up of people who love marketing and come from an ag or grass-roots background.
• Learn cutting-edge marketing strategies that are proven to work. How do we know? We use them ourselves in our own farms, ranches and ag businesses.
• Learn DIY skills to be able to effectively manage some of your own marketing, social media and more.
• Develop the skills needed to take great photos, even if it just includes your iPhone camera.
• Have a great time in Texas meeting new friends and lifelong contacts!



Fall Marketing Summit Schedule

Thursday, September 20th

6:30 p.m. - Workshop social / mixer and check in at The Stella Hotel - Join us for appetizers, cocktails and a casual opening to the workshop at the gorgeous Stella Hotel.

Friday, September 21st

8:45 a.m. - Check in starts + Networking Mixer

9:15 a.m - Opening Keynote
Presented by Dr. Chris Boleman, Houston Livestock Show and Rodeo “The Courage to Lead”
Get inspired and excited about the big things you’ll learn at the RHD Marketing Summit.

9:45 a.m. - What Buyers Want: Getting the Most Bang for Your Buck Using The Best and Most Proven Marketing Strategies  Presented by Rachel Cutrer
Everyone wants to know what’s the best bang for my buck in advertising. Well, every year, we answer just that. We’ll tell you where to focus your efforts, what types of advertising aren’t worth it, and strategies our clients have implemented to double their sales average in less than two years.

10:30 a.m. - Break

10:45 a.m. - The Ranch House Strategy for Social Media Success
Presented by Paul Maulsby, Taylor Stipe, Sara Rader
You may not realize it, but RHD handles some of the nations largest ag brands social media. In this panel discussion, you’ll learn our winning strategies, biggest mistakes, and best practices for Facebook, Twitter, Intstagram, Snapchat, Pinterest and more. Our most popular panel session!

11:45 - Lunch at The Stella Hotel

12:30 p.m. - Down and Dirty Tips from Ranch House
As an after-lunch pick-me up you’ll hear the quick tips we use day after day that you’ve probably always wondered “How’d they do that?” These talks will be 10 minute fast paced Q&As.

  • How to Schedule and Boost a Post on Facebook and Navigate Business Pages
  • A Crash Course in Pinterest Marketing
  • How My Rancher Husband Became An Instagram Success
  • Color Psychology and How It Impacts Your Reader
  • How to Build a Grow Your Mailing List
  • Canon vs. Nikon - The Debate is Answered
  • The Basics of Selling Online
  • A Graphic Designer’s Favorite Designs of All Time and Why

1:40 p.m. - Break

1:45 p.m - Making Websites Great Again! 
Presented by Ashley Grant
Skimping or ignoring your website is the biggest marketing mistake of 2018! Learn what content works, search engine optimization, how to drive traffic to your site, convert sales, and ultimately make money through your website.

2:25 Break

2:40 p.m. - Capturing and Creating Great Images for Your Business
Presented by Melissa Schaake, Taylor Stipe, Sara Rader, Rachel Cutrer, Paul Maulsby
In this two hour session, our photographers share how they each went from a hobby photographers to amazing lifestyle and livestock photographers.  We will discuss choosing camera, photography basics, picture pen setup, secrets for taking great scenic photography, and more. Then, we will also discuss photography for those who only have an iPhone but want to get great images for social media. This session will also cover photo editing and ethics in livestock photography, including our popular “worst photoshopped images of all time” and how to spot an altered photo a mile away.

5:00 p.m. - Workshop adjourned

Featured RHD Speakers

Featuring presentations and panel discussions by these staff members of Ranch House Designs:

Rachel Cutrer

Paul Maulsby

Ashley Grant

Taylor Stipe

Melissa Schaake

Sara Rader

Kristen Davis

Carole Arriaga

All Attendees Get Access to RHD’s Design Help Desk!

Hands On Training in Photoshop, InDesign, Photography, WordPress, and Shopify

Kristen Davis

Graphic Designer

Carole Arriaga

Web Division / eCommerce

 
Sometimes you just need someone to SHOW you how to do something and then you learn, right? Kristen Davis, and Carole Arriaga will be staffing the Design Help Desks, where they can answer one-on-one questions about graphic design, photography, websites, and eCommerce. Questions are meant to be “quick questions” limited to 10 minutes or less….not necessarily a training in how to use the programs from scratch. But, here’s your time to ask her those down and dirty tricks you’ve always wanted to know how to do. Topics covered can include Adobe Photoshop, InDesign, Illustrator photography settings, WordPress Updates, and eCommerce systems.


Workshop Headquarters – The Stella

Our Headquarters – The Gorgeous Stella Hotel in Bryan, Texas

In The Heart Of Texas, An Inspired Retreat For Stargazing, Storytelling and Stellar Views A new hub of hospitality in Bryan-College Station
Click here to make reservations in the group block. The group code is: RHDM0918

After searching for the perfect venue, The Stella easily stood out as a great venue for those who love luxury but appreciate a great price.

SAVOR TEXAS TRADITIONS

Inspired by the stars and the singular spirit of Texas, The Stella Hotel welcomes guests into a world that honors local history and cherished traditions. Join us for a glass of whiskey at the bar, a campfire on the lawn, a poolside BBQ and a few hours of stillness and stargazing.