Client: Resistol Hats & Apparel
Resistol Hats and Apparel is an international brand known for supplying high quality hats and western wear for more than 90 years. When the brand was looking to increase their social media presence, expand their brand image and drive more online direct sales, they turned to Ranch House Designs. In search of someone who understood the Resistol customer for the rodeo and cattleman centered brand, the Ranch House team fit perfectly. Ranch House currently manages the Facebook and Instagram presence for Resistol.
Strategy: Through the use of creative social media graphic design and the creation of entertaining content with Ranch House, Resistol social media engagement is at an all-time high. Monthly content planning allows the brand to maintain a steady stream of quality content and add-in endorsee content as their sponsored athletes have success.
Results: Over the course of 5 months in 2017, Ranch House Designs helped Resistol…
- Grow their Facebook audience by 7,000 new followers
- Increase average Facebook organic post reach from less than 1,000 people to 5,000 people.
- Grow their Instagram following by 10,000 new followers
- Transition the Resistol Instagram account to the new Instagram Business Profile platform. This gave them access to new insights about their Instagram audience.