The Certified Hereford Beef program was established in 1995 by the American Hereford Association to return to their time-honored traditions of raising great quality beef. The American Hereford Association was founded in 1881, making them the oldest breed association in the USA. Certified Hereford Beef is humanely raised, always certified and graded by USDA, and has consistently great taste and tenderness for an economical price for a satisfying eating experience every time.5000 dedicated cattle ranchers across the country take personal pride in knowing they produce the best tasting, most tender beef that is safe for all ages to enjoy. Learn more on the CHB website.
ABOUT THE PROJECT
For this project, CHB had an extremely talented marketing team on staff that had many outstanding ideas, but they needed a firm that could put together outstanding graphics and have the capability to offer advanced data programming features. With big competitors on the market, like Certified Angus Beef, it was crucial for Certified Hereford Beef to arrive on the scene with a strong marketing foundation and a stellar look. The business had an existing website that was in great need of a facelift and added functionality like product locators, recipes, and more. The client also had a firm deadline of having the new site up and fully functioning prior to the association’s annual convention.
An advanced WordPress website worked perfectly for Certified Hereford Beef. The website was designed using streamlined framework paired with rustic touches to reflect the rugged ranching side of the beef industry, while highlighting delicious images of beef products at the same time. The result is a dynamic and engaging homepage with readable and functional content throughout the site. Drop down menus and mobile compatibility ensure the website is easy to access and navigate on any platform, from desktop to tablets and mobile devices.
After the website was updated, we designed promotional materials to promote the brand in stores, online and at their association’s convention. Projects included banners, flyers, logos, meat case dividers and beef cuts posters.
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