A RANCH HOUSE DESIGNS MARKETING CASE STUDY
In 2024, Ranch House Designs partnered with the Texas Vegetation Management Association (TVMA), an organization dedicated to fostering statewide training and professionalism within the vegetation management industry. Through a logo refresh and the creation of a new website, Ranch House Designs played a crucial role in revitalizing TVMA’s digital presence, ensuring they could continue their mission seamlessly.
CLIENT BACKGROUND
Established in 1992, the Texas Vegetation Management Association (TVMA) was founded by a group of managers who recognized the need for structured, statewide training and professionalism in vegetation management. Over the years, TVMA membership has grown to include a diverse range of vegetation managers and support staff dedicated to maintaining Texas roads across various ecologies. By early 2024, TVMA needed a new website, as their old site was down, and they had lost contact with their previous designer.
APPROACH
Ranch House Designs implemented a comprehensive strategy to address TVMA’s needs, starting with a logo refresh and followed by the creation of a new website:
- LOGO REFRESH
- Client Collaboration: The project began on March 20, 2024, with a focus on refreshing TVMA’s logo. Ranch House Designs worked closely with TVMA to understand their vision and ensure the new logo accurately represented their values and mission.
- Approval: After several iterations and client feedback, the refreshed logo was approved on May 7, 2024, establishing a modern and professional brand identity for TVMA. This project took 34 business days start to finish.
- WEBSITE DESIGN AND DEVELOPMENT
- Seamless Transition: With the new logo approved, Ranch House Designs immediately transitioned to designing and developing a new website for TVMA. The focus was on creating a user-friendly and visually appealing site that could effectively communicate TVMA’s mission, activities, and provide essential information to their members.
- Efficient Execution: The new website was designed, created, and launched by July 18, 2024. This swift execution ensured that TVMA could resume their online activities without prolonged downtime. This website build was a 10 week build, which is an expedited timeline for an organization of this size.
- BUDGET MANAGEMENT
- Cost-Effective Solutions: Ranch House Designs successfully completed the entire project within TVMA’s budget of less than $5000. Despite the tight budget, high-quality results were delivered, showcasing Ranch House Designs’ commitment to providing value to their clients.
RESULTS
The collaboration between Ranch House Designs and TVMA yielded outstanding outcomes:
- REVITALIZED BRAND IDENTITY
The refreshed logo provided TVMA with a modern and professional image, aligning with their mission to foster professionalism within the vegetation management industry. - ENHANCED DIGITAL PRESENCE
The new website significantly improved TVMA’s online presence. It featured user-friendly navigation, compelling design, and clear messaging, enabling effective communication with members and stakeholders. - EFFICIENT PROJECT DELIVERY
The entire project, including the logo refresh and website development, was completed swiftly and within budget. This efficient delivery ensured minimal disruption to TVMA’s operations and maximized their return on investment.
CONCLUSION
Ranch House Designs’ partnership with the Texas Vegetation Management Association exemplifies the impact of strategic digital transformations. Through a meticulous logo refresh and a comprehensive website redesign, the collaboration enhanced TVMA’s brand identity and digital presence, enabling them to continue their mission with renewed vigor. This case study stands as a testament to Ranch House Designs’ expertise in delivering high-quality, cost-effective solutions tailored to the unique needs of their clients.