By Rachel Cutrer
You’ve probably heard of us talking about our retainer clients. These are the clients that RHD handles everything for.
Yes, we have retainer clients that spend 6 figures with us. We do everything from television shows to email blasts to making their t-shirts and sometimes even doing their mailouts. So you might be thinking, that’s way out of my league….I can’t afford that. I don’t need that.
There’s one big thing I want everyone to remember about Ranch House.
I started Ranch House to work with every day ranchers and ag businesses like my family.
My family is not going to spend $100k on marketing. We are ranchers. We have trouble paying our feed bill sometimes. We just don’t have a big budget.
But….I do have $200/month in my budget.
I do have a certain level that I’m comfortable with investing in my marketing if I know it will get me results.
That’s why created our Digital Marketing Services Division.
Our digital marketing projects are completely tailored to each individual and their digital marketing needs. The way it works is you tell us what your business goals are and we send you a monthly or quarterly bid that includes what we think will best help you meet that goal.
So what would a digital marketing project look like? Here are a few examples:
You may have just noticed our V8 Ranch bull sale, which I am responsible for promoting. Each sale for the last 4 years we have increased our sale average by $1500 a head. I have a precise strategy and I know what works. I use print media, social media, email blasts, and more.
A monthly basic marketing package includes:
- Designated Account Manager
- One Facebook post per week
- One email blast
- Designed cover graphic/thumbnail for Facebook
- 2 Social Graphics
A digital marketing project includes:
- Designated Account Manager
- Two Facebook posts per week
- One email blast per month
- Designed cover graphic/thumbnail for Facebook
- 2 Social Graphics per month
- 1 Lead Page
Would a digital marketing package be a good fit for you? If you fit any of these criteria, I think it would:
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- You have an annual sale, or an online sale that is very important for your cash flow for the year.
- You have a very important animal you need to promote (like an AI sire).
- You have an important seasonal sale season and that season helps support your business year round (like hay sales in the winter, or selling hunts during deer season).
- You’re starting a new business and need brand development.
- You have a great business but you need more people to know about you.
Or, maybe it’s just that you know, hey…I’m not a professional marketer. I just want to turn my marketing over to Ranch House and let them handle it. That’s exactly how RHD came to be. When I was in college I knew my dad and grandpa had great cattle — but I also knew we needed more people to know about us. So, that was my job – promote V8 Ranch and get more people to find us.
2019 is the year. Let’s make it happen for you.
Step one is talking about your goals, your timeline, and setting a budget that makes sense for you. You can learn more about our marketing retainers here.
Or, the best plan is to setup a phone call with our chief marketing officer or myself.
Book a call with me to talk about a digital marketing services…..
I look forward to hearing from you to talk about if we can team up to really make your business (and cash flow) increase in 2019!