Primera Beef

rhdWebsite Design Features

Primera Beef, LLC, co-owned by Jason Peeler and Dustin Dean, is a vertically integrated beef supply chain company located in Floresville, Texas. Primera Beef, LLC, operates a feed yard southeast of San Antonio and is linked to the largest beef packing facility south of Amarillo, along with a statewide retail outlet. The company’s goal is to align segments of the dairy and beef industries to create a long-lasting, sustainable, vertical relationship that benefits every group involved.


PrimeraBeefLogo-FacebookGraphicAt the beginning of this project, we had several consultations with Dustin Dean about the needs of their new business. They wanted us to design the overall framework for these projects and give them the ability to update as needed.

The logo design was the first step in the development of the Primera Beef marketing strategy. It features the outline of a bull in the black and gold color scheme that they chose to use for their marketing materials. The font choices are easy to read and nicely tie together to give the logo a complete look. Using this logo will establish a consistent brand identity for the company.




Screen Shot 2015-03-24 at 1.42.40 PMThe Primera Beef website is an example of our Package A option. They wanted a luxury design based on a gold and black color scheme. We used pictures of dairy cattle in the background to give the website an open feel and show website visitors what kind of cattle Primera Beef uses as soon as they load the site. We incorporated videos into their home page and created links to pages for Primera Beef System and Calf Purchase Regions. View the complete website design at




Primera-Beef_Flyer_2sided-FacebookGraphicAfter the logo and website were completed, we worked with Dustin to create print materials for their advertising needs. A flyer outlining the purpose of the company and how it works was created to be a take-away piece at industry events or to be given out to interested producers. It was created in a style that is consistent with their website design to continue building their brand identity and message. The color scheme and design matches their website design and features graphics that are also included on the website. This flyer will give an overview of their company to people and direct them to the website.


For startup businesses, RHD has strategic plans that can help build awareness for your business and grow your client base. A website is a must by today’s standards, and we would love to help you build a website to improve your marketing plan. Get started by filling out our free price quote form. From there, one of our project managers will send you a custom website proposal based on your budget, industry and needs. We will talk you through the process, and give you all the information you need to be ready to begin building your new website! For more information on our website packages, view our website design page or contact