Rachel Cutrer

Founder and CEO

Rachel Cutrer: The Pioneer and National Authority of Agricultural Web Design
Rachel Cutrer, an esteemed American businesswoman and visionary rancher, proudly stands at the forefront of agricultural web design. In 1999, Rachel embarked on an audacious journey, laying the foundation of Ranch House Designs—a venture that has since blossomed into the world leader in purebred livestock marketing and a driving force in rural business marketing. As the CEO and original pioneer of the company, Rachel's unwavering dedication has propelled Ranch House Designs to unparalleled heights, setting a new standard of excellence in rural marketing.

A Visionary Legacy:
With a visionary mindset, Rachel crafted the concept and vision of Ranch House Designs in 1999, back when Facebook didn't even exist and websites were still hand-coded by html. With a visionary mindset and a trailblazing spirit, Rachel's contributions to the industry have redefined the art of branding and advertising for rural businesses. Her legacy as one of the most creative agricultural marketing professionals of the last two decades is etched in the hearts of those who have had the privilege of partnering with Ranch House Designs.

Setting the Benchmark for Excellence:
Rachel epitomizes the very essence of rural entrepreneurship, embodying the spirit of innovation and determination in every endeavor she undertakes. From the inception of her own ranch, which has now soared to become one of the world's most renowned Brahman cattle operations, to the establishment of a brick and mortar retail farm-to-table store in the heart of her hometown's historic downtown square, Rachel's journey is a testament to her unwavering passion for rural business.

With her hands-on experience in nurturing seven different rural brands alongside her husband, Rachel understands the pulse of marketing products in rural America like no other. She lives and breathes the very essence of rural entrepreneurship every single day, and this hands-on approach infuses her marketing strategies with unmatched authenticity.

Through her pioneering spirit, Rachel has honed a deep understanding of what truly works in promoting rural brands, fueling her expertise in crafting innovative marketing solutions that resonate with the heart and soul of rural communities. Her success stories transcend mere marketing theories; they are born from the reality of her own entrepreneurial journey.

A Global Ranching Icon:
As co-owner and co-general manager of B.R. Cutrer Ranch, one of the leading Brahman cattle operations worldwide, Rachel's influence extends across the globe. She is considered one of the most significant female Brahman cattle breeders in history, and is a highly sought after judge of Brahman cattle on a worldwide level, frequently traveling to Mexico, Central America and South America to judge Brahman cattle.

A Trailblazer in Education:
Rachel's contributions to the agricultural industry extend to academia, where she authored three college textbooks for agricultural marketing and over twenty children's books that beautifully depict the ranching lifestyle.

Holding a B.S. in Animal Science from Texas A&M University and an M.S. in Agricultural and Extension Education from Michigan State University, and a certificate in Women's Leadership from Cornell University, Rachel's academic prowess complements her industry expertise.

An Empowered Spokesperson:
As a passionate advocate for agriculture and the beef industry, Rachel takes the stage as a keynote speaker at prestigious events like the Beef Cattle Short Course, NCBA Cattle Industry Convention, and more.

Experience Excellence in Rural Marketing: Partner with RHD
At Ranch House Designs, every new client relationship begins with a personal phone call with Rachel herself—a testament to her unwavering commitment to delivering unparalleled solutions with a personal touch to each client. With Rachel's creative brilliance at the helm, Ranch House Designs empowers businesses to thrive in the digital landscape, creating an enduring legacy of success.

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