Rachel Cutrer

Rancher. Entrepreneur. Brand Builder.

Rachel Cutrer launched Ranch House Designs in 1999 — back when websites were still hand-coded and social media didn’t exist. What began as a bold idea has grown into the world leader in purebred livestock marketing and a trusted agency for rural and agricultural brands.

As co-owner and co-general manager of BRC Ranch, one of the most recognized Brahman cattle operations worldwide, Rachel’s influence spans the globe. She is one of the most significant Brahman breeders in history and is a highly sought-after judge, frequently officiating major shows across Mexico, Central America, and South America.

Rachel has a heart for leadership and volunteerism. She currently serves on the board of Capital Farm Credit — one of the nation’s largest agricultural lending institutions — and the El Campo Memorial Hospital board, where she champions rural healthcare. Over the last three decades, she has also held leadership roles with the American Brahman Breeders Association, Texas CattleWomen, Texas 4-H Foundation, Texas A&M Department of Animal Science Advisory Council, TAMU College of Agriculture Council, and more.

Rachel has authored three college textbooks on agricultural marketing and over twenty children’s books that celebrate ranch life. She is a frequent keynote speaker at industry events including the NCBA Cattle Industry Convention and the Texas A&M Beef Cattle Short Course. She is the founder of the Grit and Grace podcast and empowerment program for young women of the stock show world.

Through every role, Rachel brings grit, authenticity, and vision. From ranching to rural health, from education to entrepreneurship, she continues to shape the future of rural business and branding. And at RHD, every client relationship begins with her — ensuring each brand is built with the same excellence and authenticity she’s known for worldwide.

Her biggest honor in life is being the loving wife to Brandon Cutrer, and loving mother to her daughters Mollie and Annie.