Today on the Blog we are taking a closer look at Keap, (formerly Infusionsoft) our go to email marketing program we use here at Ranch House Designs, and also share some of our favorite things about the program!
You might be wondering….what is Keap?
Founded in 2004, Keap is a cloud-based email marketing platform and customer relationship management (CRM) system used by businesses to send primarily marketing emails, but also marketing texts and autodial marketing calls.
What do we like about Keap…a lot!
In our opinion, Keap is a more advanced email marketing program, but is still easy to use. Email blasts typically take less than fifteen minutes to create and schedule, which is a huge help considering we send over 500 email blasts a year.
Keap also allows you to test each email broadcast before it’s actually scheduled. When you book an email blast with us, we can send you a proof, just like we do with any other project. That way you can get an idea as to what it will look like, and will also allow you to double check all links, buttons, etc. before scheduling!
Another reason we like Keap is because of their analytics reporting. After each email broadcast is sent, you are able to see the open rate, click rate, total number of blasts delivered, total number of opens and clicks, opt ins/outs and much, much more! If a client wants to know how well their blast performed, we are able to tell them exactly how it did!
Within the program, you are also able to create different “tags” for your subscribers and clients. For us, we have several different breed tags, as well as client tags. If an Angus client books an email blast about their upcoming sale, we can send it to our “Interested in Angus” tag, that way our subscribers receive blasts they are actually interested in.
Also, if you have a WordPress website with RHD, chances are you have a contact form on one of your pages. When a person completes the form, they are automatically added to your custom client tag within the Keap program as well. If you book an email blast with us, we can also send the email broadcast to your business tag as well! And if you don’t have a website with us, request a free quote here!
The team at Ranch House has been using this program for a little over 4 years. It’s by far the easiest email marketing program we’ve used this far, and we will continue to use for years to come! We hope you found this blog useful. If we can be of any help, please visit our website!