Revitalizing Mid Coast Health System's Brand and Patient Outreach:
A Ranch House Designs Marketing Case Study
In 2018, Ranch House Designs embarked on a transformative journey with Mid Coast Health System, Texas' largest rural health system, to revamp their marketing strategies and enhance their brand identity. Through comprehensive graphic design, web design, and social media efforts, Ranch House Designs successfully elevated the Mid Coast Health System's presence and fostered a substantial increase in brand awareness and patient engagement.
Client Background
Mid Coast Health System, a prominent healthcare provider in Texas, is Texas' largest rural health care system. They faced the challenge of fragmented marketing materials, lack of a digital presence, and inconsistent brand representation across their fast-growing network of rural hospitals across Texas. They needed a partner to streamline their branding efforts, create a unified visual identity, and amplify their reach across digital platforms.
Approach
Ranch House Designs adopted a holistic approach to address the diverse needs of Mid Coast Health System:
1. Brand Assessment and Cohesive Look:
Ranch House Designs conducted an in-depth brand assessment to identify gaps and inconsistencies in Mid Coast Health System's marketing materials. A cohesive visual identity was developed, encompassing branding, packaging, signage, and social media elements. This strategic alignment ensured a unified representation of the healthcare system across all touchpoints.
2. Website Redesign:
Recognizing the pivotal role of digital presence, Ranch House Designs undertook the complete redesign of Mid Coast Health System's websites. The new design prioritized user-friendliness, intuitive navigation, and accessibility, resulting in an enhanced online experience for patients, visitors, and stakeholders.
3. Social Media Management:
Recognizing the pivotal role of digital presence, Ranch House Designs undertook the complete redesign of Mid Coast Health System's websites. The new design prioritized user-friendliness, intuitive navigation, and accessibility, resulting in an enhanced online experience for patients, visitors, and stakeholders.
4. A Trusted Graphic Design Partner:
While working hand in hand with the hospitals corporate leadership and marketing coordinator, Ranch House Designs proudly serves as the graphic design partner for all hospital system related marketing needs, ensuring the consistent brand look and presence.
Results
The collaborative efforts between Ranch House Designs and Mid Coast Health System yielded remarkable outcomes:
1. INCREASED BRAND AWARENESS
The strategic overhaul of branding materials and consistent visual identity led to a substantial increase in brand recognition. Mid Coast Health System's name and values became more recognizable, creating a lasting impression in the minds of patients and the community.
2. PATIENT OUTREACH
Ranch House Designs' meticulous approach to social media management resulted in higher patient engagement rates across various platforms. The dissemination of informative content, timely responses, and community interaction attracted numerous new patients, bolstering the healthcare system's reputation.
3. ENHANCED DIGITAL PRESCENCE
The redesigned websites provided a user-centric experience, making it easier for patients to access information and services. The improved online interface facilitated seamless navigation, contributing to a positive perception of Mid Coast Health System's digital presence.
4. BUSINESS GROWTH
The MidCoast Health System is Texas' premier rural health care system, and has a thriving business serving Texans with the best in outstanding health care in small communities. The system continues to grow and expand, and Ranch House Designs is proud to be a strategic partner in this development.
CONCLUSION
Ranch House Designs' partnership with Mid Coast Health System exemplifies the transformative power of comprehensive marketing strategies. Through brand assessment, cohesive visual identity, website redesign, and social media management, Ranch House Designs successfully revitalized the healthcare system's brand, attracted new patients, and elevated their online presence. The collaboration stands as a testament to the potential of strategic marketing efforts in driving positive outcomes for healthcare providers and the communities they serve.
Contact RHD
Wharton, Texas 77488
Office: (979)-532-9141
Fax: (979) 532-9977
office@ranchhousedesigns.com
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